Web Design Trends

Web Design Trends

Websites follow trends all the time. A while ago it was hard to find a website that didn’t have some kind of Flash animation. That went the way of the Dodo pretty fast as technology caught up and mobile companies refused to integrate flash players on devices. We also saw the seemingly meteoric rise of do-it-yourself websites based on templates, and the use of WordPress with better and better themes as the years passed. From a design standpoint, form usually followed function, as well as how easily it could be integrated.

Here are some of the trends that are we’re seeing now in the web design world.

Header layouts

Whereas the trend in the past has been to have an almost full screen slider at the top of your design,

Photography and why it’s important

Photography and why it’s important

After 108 years of the curse of the goat, the Chicago Cubs won the World Series in a thrilling extra innings Game 7 showdown with the Cleveland Indians. It finally happened. I was at a pub in Los Angeles and witnessed grown men crying with joy and relief after the final out secured a historical win for the Cubbies.

The following day, an interesting thing happened. The Chicago Sun Times and the Chicago Tribune published cover stories with photos capturing the euphoria of the moment the Cubs players rushed out onto the field. There was a very notable difference between the two shots.

The Sun-Times (8th largest paper in the US by circulation) laid off its entire staff of photographers back in 2013 and then sent a memo to its reporters about training them in iPhone photography.

Using the Right Social Media Language

Using the Right Social Media Language

I wrote a guest blog for proactivereport.com about the language / shorthand of social media and using the right language for each platform.

Here’s an excerpt:

Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. That’s a different kettle of fish entirely.

Social media today is about visual storytelling and each platform has developed its own shorthand,

Eye of the beholder: Visual Content and your brand

Eye of the beholder: Visual Content and your brand

Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days.

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Our news feeds and facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention.

Visual content is no longer just a good idea,

Rogue Magazine

Rogue Magazine

After some time of being away from magazine design, an opportunity came my way to work as Art Director on Rogue Magazine.

I jumped at the chance because it’s been a while, and I really do enjoy working in that format. The last job I had in publishing was in South Africa, working for a nationwide magazine.

I have to say, I’m really proud of the work and hope people enjoy it. It’s a very cool mag. You can find issues of the magazine here >> www.theroguemag.com/shop

Christian Fletcher logo

Christian Fletcher logo

Christian Fletcher is the definition of counter-culture. He’s a tattooed surf rock punk who broke the rules and shattered the status-quo. In the late 1980’s he was one of the first to take surfing above-the-lip and was even quoted in the surf video “Wave warriors” as saying “I’m trying to ride my skateboard on the water.”

The connection between surf and skate is not a new concept. But the absolute disregard for the then-blossoming neon, clean-cut 1980s surf culture was seen as a slap in the face by the surf industry.

They were trying to establish the respectability of a new professional sport. A new World Tour with events year round,

Google Algorithm to change in favor of Mobile-Friendly websites

Google Algorithm to change in favor of Mobile-Friendly websites

The Google Algorithm is set to change in about a week, and it will be rewarding Mobile-Friendly websites. Here’s some helpful info and what you need to know:

Google announced the change on its Webmaster Central Blog in February and has done a thorough job preparing marketers and website owners to predict how the change may affect their site and search traffic.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant,

The anatomy of a logo

It’s an election year coming up in 2016 and the campaigns have already begun (sort of). I came across this article about Hillary Clinton’s logo and it got me thinking.

I’ve seen some excellent, very “politically appropriate” logos out there before. They tend to not stray very far from the basic, capitalized, serif font, red, white and blue color scheme. Solid. Reliable. Trustworthy… All the things you want the public to have the impression of when you’re running for a government position.

Ok so here’s Hillary’s new logo:

It reminds me of something that I wrote in another post about the basics of design.

Web design, logos and your brand

Recently I’ve had conversations with a lot of potential clients that go a little something like this: “Oh no, I don’t need a logo. Can you just put the words in a nice font and make them sort of sit on top of one another, add some color, and maybe add like a shape or a swoosh or something….?” To which I respond, “Sure… you mean a LOGO?”

Here’s the thing to remember about logos. Even if your company name is just written in a regular font, very simple, no color, that’s STILL a logo. It’s still a choice, and it represents you as a company in a visual way.