Apr 07 2008
Search Engine Optimization and Email Spam
So Microsoft has filed a patent to expand on the “external” data they use to rank pages and include information gotten from emails that are considered spam.
Most spam emails have a link back to a website and the search engine spiders can follow those links and use it as a factor in ranking pages.
I am sure the other search engines (like Google and Yahoo with their own email platforms) can do this same which will hopefully have a good effect on spam. Make website owners less interested in spamming people, hopefully a good thing.
Search engine spam detection using external data
Invented by Bama Ramarathnam, Eric B. Watson, Janine Ruth Crumb
Assigned to Microsoft
US Patent 7,349,901
Granted: March 25, 2008
Filed: May 21, 2004
Original article on IDT Blog about email spam
