May 29 2008
Habeas Study on Email Marketing
Habeas just finished a study on Email in Direct Marketing, Mobile and Web 2.0 Applications.
Some interesting points related to spam:
* 67% of respondents prefer email as a communications channel.
* 69% of those surveyed expressed concern about being victimized by email fraud scams (rise from the 62% in 2007).
* 43% of respondents voiced concern over the spam and virus threat to mobile devices (rise from 2007’s 36%).
* 88% said they would like organizations to give them more choices over the content and frequency of the emails they receive.
* Daily email messages ranked with pop-up advertisements as the most damaging online tactics to a company’s online reputation.
* 80% of respondents are not comfortable with businesses sharing their email address.
* Internet users believe that about 2/3 of companies are likely to share their email addresses with third parties.
* More than 80% feel that a business’ reputation is negatively affected if it shares customer email addresses with third parties.
Link to their press release
