Jun 02 2008
Spam Won’t be Decreasing Anytime Soon
Direct did their annual forecast survey and found that E-mail has become the top medium for direct marketers.
Of the firms polled, 72% send e-mail to customers, a 10% increase over 2007, and 50% to prospects, a 9% hike.
Furthermore, 55% of those who use the medium plan to increase their budgets for it next year.
Luckily not all their money will go there as the survey shows that 39% of those polled conduct search engine marketing, a 10% increase over 2007 and 41% advertise on other Web sites.
While I am sure many of these places do follow the rules, I will bet you money not all of them. Some out of ignorance of the rules and not realizing where the addresses they are buying really come from and some out of a choice to ignore the facts.
Time to get your spam filter running well in preparation for what will only be increase in spam.
The full survey appears in a supplement with the June issue of Direct, article here.
