Internet Defense Technology

I get asked this a lot too and did a an early post called How Many People Actually Buy Something from Spam? which covers this subject.

Basically this is a conversion problem.

Say the spammers send out ten thousands (not uncommon number, sometimes more) spam messages and out of that say two people click through and they make money off of them. That is 0.0002% and they made money off of it.

Simple math and a little scary that it doesn’t take that much unfortunately.

That is why we at IDT feel it is so important to push education out. That way the spammers stop making money and stop spamming (hopefully).

Been seeing a lot of people talking about changing their email address to get away from the spam.

They wonder how long before they are going to have to change it again.

There is no set rule on how long it will take to get spam again. This depends on how you use your email address.

Obviously, if you never give it out to anyone you are going to have a pretty clean box. If you only give it to a few friends you trust (and tell them never to give it out) then you are probably ok.

As soon as you start buying stuff on-line, signing up for e-newsletters or put your address up on any webpage (your site, your social network identity, etc.) that is when you start opening yourself up to spam. You can see my other blog post on How Did the Spammer Get My Address? which goes over this in more detail.

So, there is no answer to that question really. It depends on your activities.

Now for the usual part (considering this is an email spam filtering company’s blog) you should just get a great filter that stops the spam from ever reaching you and you don’t have to worry about that. Of course, that means you need to check out ours here.

Saw a report from the Federal Trade Commissions (FTC) recently released a list of the top email scams:
1. Advance Fee Fraud
2. Phishing
3. Check Overpayment Scams
4. Work-at-Home Scams
5. Weight Loss Claims
6. Foreign Lotteries
7. Cure-all products
8. Investment Schemes
9. Pay-in-Advance Credit Offers
10. Debt Relief

You can forward any emails you get on this to spam@uce.gov

Forbes also did a list of the top scams which all of which can be done via email. There list was:
1. Home Construction
2. Bait and Switch Mortgage
3. Fake Check
4. Internet Coaching Services
5. Layaway Loans/Payday Loans

Hopefully these lists will help you be aware of what can come to your email box and that it should just be deleted. Don’t get trapped in one of these scams.

I get asked often how someone can not be marked as spam when trying to market.

There are two main things you have to do:

1) Only email people who actually want your information. The best way is to get people to sign up for your list with a double opt-in (they have to check a box that says yes and then you send them an email they can respond to in order to be on the list).

Part of this is then DO NOT sell or give their email address to anyone or use it for anything else but what they signed up for.

2) Get these people to add your email address to their “whitelist”. You are going to have to walk most people through this step as many people won’t know how. But if you can get them to do this, they will get every email you send them.

Final note is if anyone ever asks to be off the list, IMMEDIATELY do so and don’t send them even one more email.

When you forward email from one address to another this can sometime lead to difficulties with filtering.

The worst example would be having a hotmail email address that you know forward to work or even gmail.

One of the checks that spam filters do is to check and see who the email is coming from (one reason spammers like to fake a real legitimate email as the from). If they see that it is coming from your toher legitimate email address, they won’t check any further.

While any good filter will check more than that, not all of them do and this can lead to you having a lot more spam in your inbox.

Solutions:

* Tell people about the email address change and give everyone a deadline to change over all their records. Examples, my old email address will be off in 6 months please update your records to “new address”, adding this in the footer of your emails out for a little while too.

* Get a better filter that checks much more than where an email is coming from (and there is my plug for our product, of course).

My favorite is the first one “maybe even you” is a cute touch as to why you are getting spam:

• Someone from your email address, maybe even you, had recently requested our vacancy list
• Make your babymaker hard as rock
• I have an obscured business transaction for you
• Cheney visits Afghan President, Shoots Him in the Face
• I want sale you rolex. Do you want one?
• Sperm-flavored cocaine all the rage in LA
• Huge Love Weapon is Never Too Much
• How’s the palo so far? I loved your blog about spain and the bumtapper. I laughed my head off
• The Technology of the HairMax LaserComb
• Angelina’s Newborn Twins Marry Each Other
• Parking domain names is about the same level as a baby seal hunter, ENLARGE-YOUR-PEN!S spam and Michael Bolton.
• Thousands of excellent anals from Congleton
• Make Your Love Wand Function Better.
• Britney Spears Shaves Head At Request of Zombie Overlord
• Britney Spears To Be Adopted By African Child
• Midget immigrant stowaways found in Lindsay Lohan’s gaping…
• What do Somalia, Long John Silvers and the U.N. have in common?

Hope everyone enjoys their time off and if possible, ignore your email and all the spam and get outside!