Sep 12 2008
Want to Market and not Spam
I get asked often how someone can not be marked as spam when trying to market.
There are two main things you have to do:
1) Only email people who actually want your information. The best way is to get people to sign up for your list with a double opt-in (they have to check a box that says yes and then you send them an email they can respond to in order to be on the list).
Part of this is then DO NOT sell or give their email address to anyone or use it for anything else but what they signed up for.
2) Get these people to add your email address to their “whitelist”. You are going to have to walk most people through this step as many people won’t know how. But if you can get them to do this, they will get every email you send them.
Final note is if anyone ever asks to be off the list, IMMEDIATELY do so and don’t send them even one more email.
