Jan 11 2010
Some Spam is Successful - Specifically: Weight-Loss
There is a new study out which offers some evidence that spam mass mailings can generate sales at a notable rate.
Results show that in the weight-loss category, a significant percentage receiving spam-mail pitches purchased the products.
- 18.5% of those who described themselves as suffering from weight issues bought products
- 5% of those without those hurdles purchased them.
Even, the lesser 5% conversion rate dwarfs direct mail and likely much of so-called permission-based email.
Open rates were also high:
- 40%-plus of those with weight problems opened messages
- 18% of those without weight troubles opened the messages
Helps to answer why people keep sending spam out.
The study appears in the latest issue of the Southern Medical Journal and was conducted by Joshua Fogel, an associate professor in the Brooklyn College economics department, and Sam Shlivko, a former student at the college.
More information:
Losing Argument: Study Finds Spam Works For Weight Loss Pitches
